SME Business Development Representative
SME Business Development Representative – PropTech / AI
Location: London
Salary: Competitive + Equity
Contract: Permanent, Full-Time
Working Pattern: 5 days per week in the office
We’re working with an exciting early-stage AI-powered PropTech business that is building technology designed to transform how UK estate and lettings agencies manage their day-to-day operations.
The platform integrates with existing agency CRM and property management systems, using AI and automation to support areas including lead handling, prospecting, viewings, maintenance, compliance, arrears and telephone enquiries.
As the business enters its next stage of growth, they are looking to appoint an ambitious Business Development Representative to build their SME pipeline across the UK estate agency market.
The Opportunity
This is a dedicated outbound sales role.
You’ll be responsible for prospecting independent estate and lettings agencies, speaking directly with owners and directors and generating qualified demonstrations for the wider sales team.
You’ll be given a targeted database of prospective customers from day one, but it will be your responsibility to turn those prospects into conversations and qualified opportunities.
Expect to spend a significant proportion of your day on the phone.
This would particularly suit someone who enjoys cold outreach, breaking into new accounts and building pipeline from scratch, rather than relying on inbound enquiries.
Working closely with the founders and senior sales team, you’ll also have the opportunity to influence how the company develops its outbound sales strategy as it scales.
What You’ll Be Doing
Making approximately 40–60 targeted outbound calls per day to independent estate and lettings agencies.
Supporting telephone prospecting with structured email and LinkedIn outreach.
Getting beyond gatekeepers and building relationships directly with business owners and directors.
Understanding operational challenges within agencies and identifying where automation and AI could deliver measurable value.
Qualifying prospects around need, commercial fit, budget and buying intent.
Booking high-quality product demonstrations for the senior sales team.
Providing detailed handovers so the person running the demonstration understands the opportunity before the meeting.
Helping develop outbound scripts, sequences, objection handling and qualification criteria.
Feeding market intelligence and prospect feedback directly into the founders and wider commercial team.
Your core market will initially be independent estate and lettings agencies with approximately 1–6 branches.
Who We’re Looking For
First and foremost, you need to be comfortable with high-volume outbound sales.
You should enjoy picking up the phone, getting through gatekeepers and creating opportunities from cold prospects. Resilience is important — this is a genuine new-business role where rejection is part of the process.
Experience selling technology or services into the UK estate agency market would be particularly attractive. This could include experience with a PropTech, estate agency software, CRM, lettings technology or property services business.
However, we would also be interested in candidates who have:
Sold vertical SaaS or technology into owner-managed SMEs.
Built a strong track record of booking meetings with founders, owners or directors.
Worked within estate agency and moved into a commercial or technology-focused role.
Run their own SME or property-related business and developed strong new-business skills.
You should also have a genuine interest in AI and automation. Ideally, you’ll already be experimenting with AI tools, LLMs, workflow automation or platforms such as ChatGPT and Zapier in your own work.
What Will Make You Successful?
You’re likely to do well if you:
Are highly confident and persistent on the telephone.
Enjoy generating opportunities more than waiting for leads.
Can communicate effectively with entrepreneurial, owner-managed businesses.
Understand how to uncover commercial pain rather than simply pitch features.
Are comfortable discussing ROI and demonstrating financial value.
Are organised enough to manage a structured outbound pipeline.
Want to develop towards an Account Executive / closing role in the future.
Enjoy working in an early-stage environment where processes are still being built.
The Environment
This is an early-stage technology company, so candidates need to be comfortable with change.
The product, sales messaging and outbound playbook will continue to evolve, and the successful person will have genuine input into how the commercial function develops.
It won’t suit somebody looking for a highly structured corporate sales environment with an established territory and a constant flow of warm inbound leads.
It could be a very strong opportunity, however, for somebody who wants to join an ambitious AI/PropTech business at an early stage, work closely with its founders and play a meaningful role in building its sales engine.
What Success Looks Like
Within 3 months: Fully ramped and consistently generating qualified SME demonstrations.
Within 6 months: Building enough quality pipeline to keep the senior sales team busy, with strong conversion from demonstration to genuine sales opportunity.
Within 12 months: Operating as a dependable outbound pipeline generator, consistently achieving qualified-meeting targets and positioning yourself for further progression within the commercial team.
Package
Competitive basic salary
Equity participation
Permanent, full-time position
London-based
5 days per week in the office
Direct exposure to the founders and senior commercial team
Significant progression opportunity as the business grows
If you’re currently working within PropTech, SaaS or B2B technology sales and want to join an early-stage AI business where you can have a genuine impact on growth, we’d be interested in speaking with you.